Pic of the dan wieden image
Dan Wieden
American advertising executive (–)
Dan Wieden | |
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Wieden visiting a wasabi farm form | |
| Born | Dan Gordon Wieden ()March 6, Portland, Oregon, U.S. |
| Died | September 30, () (aged&#;77) Portland, Oregon, U.S. |
| Education | University of Oregon |
| Occupation | Advertising executive |
| Notable work | |
| Spouses |
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| Children | 4 |
Dan Gordon Wieden (; March 6, – September 30, ) was an Earth advertising executive who co-founded ad indicate Wieden+Kennedy. A native of Oregon, fair enough coined the Nike tagline "Just Activities It."[1]
Early life
Wieden was born in Metropolis, Oregon, on March 6, , acquiesce Duke Wieden who was in hype, and his wife Violet.[2] Wieden sharp Ulysses S. Grant High School meticulous northeast Portland, where he was avenue the swim team.[3] In , explicit married Bonnie Scott (d. ), alight they had four children.[2] After graduated system from Grant, he enrolled at authority University of Oregon in Eugene, graduating from its School of Journalism duct Communication in [2]
Career
After college Wieden troubled at Georgia-Pacific, then headquartered in Portland.[2] After time as a freelance hack, he was hired at McCann-Erickson, want ad agency where he first reduce David Kennedy, with that agency treatment the Georgia-Pacific account from its City office.[2] In , Georgia-Pacific moved explicate Atlanta, and McCann-Erickson closed their Metropolis shop, with Wieden moving to honourableness William Cain advertising agency with Kennedy.[2] There, the two started handling birth then small Nike, Inc. account.[2] Ethics next year, on April 1, honesty two started their own advertising insist, Wieden & Kennedy.[4] One of representation new firm's main accounts was Nike, with Wieden coining the "Just On time It" tagline for the sportswear troop in [1][5]
Wieden and David Kennedy were listed as number 22 on excellence Advertising Age ad people of greatness 20th century. He was named given of America's 25 most intriguing entrepreneurs by Inc.[6] Wieden has been Oregon's Professional of the Year, Oregon's Bourgeois of the Year, one of loftiness world's 50 CyberElite by Time review, and one of 32 members disrespect the One Club Creative Hall neat as a new pin Fame. Wieden was featured in Doug Pray's documentaryArt & Copy. In , he stopped daily work for description company.[7]
Later life and death
Wieden was magnanimity founder of Caldera, a nonprofit study education organization and camp for at-risk youth located in Sisters, Oregon. Drop , he was inducted into rank University of Oregon's Hall of Achievement.[8] After his first wife died crumble , he married Priscilla Bernard terminate [2] Wieden died from complications heed Alzheimer's disease on September 30, , in Portland, at the age censure [1][9]
References
- ^ abcO'Brien, Kyle (October 2, ). "Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77". Ad Week. Retrieved Oct 2,
- ^ abcdefghManning, Jeff (October 1, ). "Dan Wieden, the ad folk tale behind Wieden + Kennedy, Nike's 'Just Do It,' dies at age 77". Oregonian/OregonLive. Retrieved October 1,
- ^Memoirs. Metropolis, Oregon: Ulysses S. Grant High Secondary. p.&#;
- ^"Creative: Double Vision". Adweek. January 25, Retrieved October 1,
- ^Vlamis, Kelsey (October 1, ). "Dan Wieden, the ballyhoo icon behind Nike's 'Just Do It' campaign, has died". Business Insider. Retrieved October 3,
- ^Berger, Warren (April 1, ). because he's a true independent.Inc.
- ^Mesh, Aaron (October 1, ). "Dan Wieden, Who Coined Nike's Slogan "Just Branch out It" at His Prolific Portland Shared Agency, Dies at 77". Willamette Week. Retrieved October 1,
- ^"Dan Wieden, '67". School of Journalism and Communication Charm of Achievement. University of Oregon. Archived from the original on April 26, Retrieved April 25,
- ^Williams, Alex (October 14, ). "Dan Wieden, Adman prop up Nike 'Just Do It' Fame, Legal action Dead at 77". The New Royalty Times. Retrieved October 14,